About

Founded in 2002 by David Finlayson. APM Agency is the UK’s premier lingerie, swim, lounge agency.

We have strong partnerships throughout all tiers of retail in the UK: premium, mid and volume.

APM Agency offers a full service from sales through to design as well as social and consumer media support.

We pride ourselves on our close links with buyers and being enable to initiate a fast track brand launch

David Finlayson – Founder

A seasoned industry professional, David is seen as a key player in the UK intimates industry .

Formerly President of Sales and Marketing for Calvin Klein Underwear Europe and consultant to numerous major USA and European brands including Tommy Hilfiger, D&G, Marks and Spencers and Hanes .

David is known for his easy going and enthusiastic style, backed up by years of in depth marketplace knowledge.

His speciality is introducing brands to market and he has successfully launched many high street and premium brands in the UK and Europe.

David is one of the judges of The Lingerie Insight Awards as well as part of De Montfort University graduate judging panel. 

Bok Goodall – Creative Director

A highly creative and motivated intimates fashion industry consultant. Her skills include design and development of product to market, visual concepts – including but not limited to – branding, photoshoots and printed marketing materials. Bok was one of Lingerie Insight's "Movers and Shakers" list in 2016 and she specialises in brand building and new product launches. Bok manages all outward facing visual media for APM as well as being a part of the sales team where required. 

Clare Hickey - Commercial Director

Clare has a vast experience in merchandising and buying as well as being an HR specialist and business coach. She was formerly Head of Merchandising for Oasis and Warehouse chains. Clare manages all retail analyses for APM as well as being an active part of the sales team.