APM Agency is a multi-channel sales agency specialising in lingerie, swim and loungewear.
Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality. APM launched Bluebella in to the wholesale market in 2013. We currently retail in better end stores and premium online lingerie specialists across the UK.
Imagery : Bluebella SS18
Bravado Designs story began 25 years ago when two mums couldn’t find a comfortable or stylish nursing bra. So what did they do? They made their own at their kitchen table using some extra leopard print fabric and an understanding of what nursing mums really want. From their passion, their dedication and yes, their BRAVADO came our first runaway success: The Original Nursing Bra. This early success led to our vision to make nursing bras infinitely more comfortable and stylish while supporting new nursing mums through all of the highs and lows of breastfeeding.
We’re proud to be the first to combine exceptional design with a nurturing and supportive community. We're also incredibly proud that we continue to shape the nursing apparel landscape in more than 30 countries worldwide.
Sure, some things have changed since our early days; mostly the addition of many wonderful styles. At the same time, it's equally true that some things remain exactly as it did from day one: our commitment to make nursing bras infinitely more comfortable and stylish, and to support new nursing mums along their breastfeeding journey.
Designed By Bravado Designs; Tested By Mums-
We are passionate about design. Each Bravado Designs nursing bra takes into account endless details for the perfect fit, from the first time you put it on and every time thereafter. By the time you slip into one of our nursing bras, it’s gone through its paces as part of our unique Test Wear Program. We invite hundreds of mums, who range in body type and breast size, to help us perfect our designs based on real-life around-the-clock use.
Our designers also travel the globe for the newest design trends, fabrics and innovations. This, together with your insightful comments, is the foundation for our product development. That’s what makes us so confident you’ll love the style details, ease of use and unparalleled comfort.
Good For You, Good For Baby And Good For Our Planet-
All Bravado Designs nursing bras, meet strict quality and safety standards so we can guarantee they are long-lasting, dependable and baby-safe. They adhere to Oeko-Tex® Standard 100, which ensures they are safe and free from harmful substances.
Our commitment also extends to our manufacturing principles. We believe it’s important that Bravado Designs adhere to international workplace standards, such as WRAP (Worldwide Responsible Accredited Production). Facilities that manufacture our designs follow these standards for safe and ethical human resources, health and safety and environmental practices.
God Save Queens
There is a reason why the highly enchanting combination of creativity and tailoring precision has been born in Łódź, referred to as an eximious symbol of the textile industry. Karolina - the founder and designer of the GSQ brand has been brought up precisely in this city, for many years drawing inspiration from the cult world of textiles. She bases her childhood memories on moments spent at the sewing room owned by her grandparents, where she observed the work of professionals, stimulating her fascination and broadening knowledge in terms of tailoring. The definition of unique aesthetics formed on that base rooted in her heart for good. When she was sixteen, Karolina participated in the Milan Fashion Week. That was a period during which her love for fashion stimulated the formation of a growing number of dreams. She didn't have to wait for long in order to face her dream of creating an own line of lingerie - a brand far from the common models and shallow connotations. In accordance with the designer's assumptions, GSQ products constitute not only a stylish gadget but also make women sensitive, developing their awareness of own sensuality. The idea of lingerie revolutionized in such a way displaces that of a one-dimensional, lascivious eroticism, exchanging it for uncompromising but full of charm sensualism. The brand's designs constitute additions which exceed the borderlines of practicality. These are accessories which meet the fantasies and bring out the essence of femininity - in terms of thinking about oneself as well as fashion. Karolina often states that she loves the freedom which she experiences when creating. She never focused on creating sets which aim at hiding flaws. Inspired by the anatomy of the human body, she provokes in an artistic manner, emphasizing the brave character of luxurious lingerie and unique high fashion designed for experiential women. The lingerie is manufactured in Poland, although the laces used during production come from France and Italy. Handmade accessory finishings emphasize the fact that GSQ stands out not only because of its original ideas but also due to complete control over quality and care for even the smallest details. Karolina's projects are highly recognizable. Especially the flagship GSQ set - the Nymph swimwear. The products are also beloved by such stars as Kylie Jenner, Emily Ratajkowski, Kim Kardashian, Kourtney Kardashian, Aimee Song, as well as Barbara Palvin. Moreover, the brand gathers a vast group of social media users - 119 thousand followers on Instagram. God Save Queens can also account for such achievements as: presenting the CARRARA collection during the New York Fashion Week, nomination for the ELLE.PL brand of the year, second place in the Avanti 2016 brand of the year competition, or a spectacular photo campaign conducted at the Carrara marble quarry with top model Joy Corrigan.
Jolidon is an international brand of lingerie and swimwear, which harmonizes the technological quality of the products with a creative design.
LASCANA - It’s a woman’s world
‘LASCANA – It’s a woman’s world’ is a multi-brand concept established in 2006, present on the German underwear and swimwear market with 18 own-brand stores. LASCANA products are sold in over 750 shop-in-shop areas at renowned retailers. Furthermore, LASCANA has been successful in the Wholesale segment for many seasons now, in Europe, Russia and the USA amongst other markets.
This world includes helpful services such as spacious fitting rooms with four different lighting moods as well as personal shopping for its customers. The business concept is rounded off by a richly varied assortment of lingerie, everyday underwear, boudoir underwear as well as swimwear and beachwear.
APM is acting as key-account agent for the Lascana launch in to the UK market following on from its other global successes.
Maidenform Accessories are the must-have lingerie solutions you need for everyday, like hook-and-eye bra extensions in neutral tones, and for special occasions, adhesive backless/strapless bras that adhere to the breasts or at the sides. Centres are plunge, and rigid to hold shape under your bridal and party gowns. Some include clear halter straps and back bands for "invisible" wear, and many have disposable adhesive strips to extend your wearing possibilities. Light contour padding gives a uniform shape, and some styles have graduated push-up padding to lift the bust and amplify the cleavage. Maidenform has partnered with Coconut Grove Intimates to bring you these special solutions, and APM is pleased to offer Maidenform Accessories for those special times when you need an innovative approach to support. We have worked with Coconut Grove since 2015 and we sell both branded and private label offers to House of Fraser, Debenhams, Bravissimo, Rigby and Peller, Figleaves, Marks and Spencer, Boux Avenue and many more.
oh la la cheri
Lingerie should make you say, “Oh la la.” Oh La La Cheri does just that with their flirty, sensual styles of lingerie. The Parisian-inspired, sexy lingerie uses the finest satins, laces and embellishments to create their styling. Baby dolls and chemises accompanied with g-strings and boned herringbone corsets are just a sample of what Oh La La Cheri has to offer. Oh La La Cheri also brings sexy style to bras, panties, suspender belts and bustiers.
Parisian owner and designer, Nicolas Attard brought this French flair to life in Miami in 2006. Attard designs each piece with goal to enhance a woman’s femininity and evoke sexuality. Oh La La Cheri pieces do quite that and more. The bras are designing to enhance cleavage with padding and push-up styling. Oh La La Cheri actually started with a main background in bra design, but moved to focus more on lingerie and lingerie sets. Since Oh La La Cheri came on the scene, they have enjoyed a two-digit increase each year. They recently expanded to include more collections and a new bridal collection. The brand is also available all over the US, Canada, Australia, Europe, Japan and Hong Kong.
Sizes in the collections go up to 2XL making it easier for more women to find the perfect size that fits their needs.
Oh La La Cheri dresses women in stirring designs of comfort and French glam, but they also do their part for the community. They recently gave a large proceeds of sales to the White Hope Charities of Operation Smile and Dress for Success.
The best thing about Oh La La Cheri lingerie is that it boosts the confidence of women wearing it while keeping them surrounded in comfort. Being playful and flirty is a nice distraction from the busy life of women today. Put on a piece and just say, “Oh la la.”
Prelude is a luxury lingerie & swimwear brand, made in Europe, with authentic European design and manufacturing, all the fabrics accessories being provided by well-known and appreciated European providers.
Prelude is a brand that delicately transcends into a poetry of senses, where seduction meets innocence, where drama is artistically entwined with passion and romanticism, all of them painting the picture of silk, lace and embroidery, becoming an undeniable universe of beauty and inspiration for the modern woman.
The Prelude Woman
The Prelude woman is a character that is both empowering and naturally glamorous, a character that is not in the least afraid to splurge in fine things and fine experiences.
She is a refined woman, who creates her persona under an apparently searched-for simplicity, surprising with subtle - or less subtle, at times - details, revealing self-confidence and an inspiring sense of independence.
Inspired by the every day lives of women from all walks of life, this collection is focussed on providing solutions that bridge the gap between fashion and function.
Contemporary styling has been finessed to include essential solutions to make every woman feel her best self. We believe that your favourite comfort bra should also be the bra you feel most beautiful in.
Hassle-free fit, luxurious fabrics, beautiful trims, and innovative fabric technologies are combined for maximum comfort.
Thistle & Spire
The US brand launching to UK trade at #DessousLondon in July is already having had great success on Nordstrom.com, Shopbop and Revolve.
Thistle & Spire is owned and inspired by women who take charge. With the mindset that ALL women are powerful, their bras, briefs, bodysuits, and sleepwear are not for the faint-hearted.
Dessous London aims to reinterpret the trade show. As long-time participants in shows worldwide we felt a point has been reached where trade fairs had become boringly formulaic: the same old set-up repeated season after season with little added by way of 'theatre' to stimulate or excite buyers.
We understand the importance of remerchandising in store and online so it seemed ironic that little is being done to change the way we, as the trade, set out the very spaces we encourage press and buyers to visit. It dawned on us that as creatives we crave change to hold our interest and to make us feel as though we are discovering something new, vital and ground-breaking. We agree that the means to achieve this is to consider how best we could 'remerchandise' the trade show to take it in a newly energised destination.
After much discussion and research our team hit upon a formula that we rolled out this July in a new venue in Marylebone. 'Dessous London's' aim is to capture a moment and curate it to reflect the current spirit of contemporary design. The team propose that from season to season they will "change things up" making sure that the show will not only bring together the best designers of the moment - it will also capture the spirit of the Zeitgeist by throwing in some surprises and additional points of interest.
We appreciate how very important these shows are to press and buyers and realise that there can be too much product under one roof. We want to show like-minded brands who are all sufficiently different whether by style or by price point so that everyone is in a space where they feel like a unique exhibit on a level playing field. We hope that Dessous London will tick these boxes and more.
APM founded this event in July 2017 when visitors included UK premium stores including Selfridges, House of Fraser, Coco de Mer, Tallulah Islington and many more. and it will take place bi-annually, with the next show being January 2018 . Contact firstname.lastname@example.org for further information and visit www.dessouslondon.com